This Privacy Policy explains how Cash4 (“we”, “us”, “our”), operator of this website (“the Site”), collects, uses and protects your personal information. We are the data controller for the personal data described below and we comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information we collect
We collect information in three ways:
- Information you give us. When you submit a valuation enquiry, we collect the details you provide — typically your name, phone number, postcode and the type of item you would like valued. When you use our contact form, we collect your name and your message (and any details you choose to include in it).
- Information collected automatically. Like most websites, our servers record standard technical information such as your IP address, browser type, device type and the date and time of your visit.
- Cookies. We and our advertising partners use cookies and similar technologies, as described below and in our Cookie Policy.
How we use your information
- To respond to your enquiry and provide you with a free, no-obligation valuation.
- To operate, maintain, secure and improve the Site.
- To display advertising that helps keep our content free.
- To comply with our legal obligations.
Sharing your enquiry
We do not sell your personal data. If you submit a valuation enquiry, we may pass the details you provide to one or more carefully selected purchasing partners so that they can contact you with a valuation or offer. We may also share information with service providers who help us run the Site (for example hosting and IT providers), and where required by law.
Cookies and advertising
We use cookies to make the Site work and to show advertising. In particular, we use Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visits to our Site and/or other sites on the internet.
You can control or opt out of personalised advertising:
- Via Google’s Ads Settings.
- Via youronlinechoices.com (UK/EU) or aboutads.info.
- By managing cookies in your browser settings.
For more on how Google uses data when you use our partners’ sites or apps, see policies.google.com/technologies/partner-sites.
Lawful bases
We process your personal data on the following lawful bases under the UK GDPR:
- Consent — for contacting you about your valuation enquiry, and for the use of non-essential (advertising) cookies.
- Legitimate interests — for operating, securing and improving the Site.
- Legal obligation — where we must process data to comply with the law.
How long we keep your information
We keep enquiry information only for as long as necessary to respond to you and for our legitimate business and legal purposes, after which it is deleted or anonymised.
Your rights
Under UK data protection law you have the right to:
- access the personal data we hold about you;
- ask us to correct inaccurate data;
- ask us to erase your data;
- restrict or object to our processing;
- data portability; and
- withdraw consent at any time.
To exercise any of these rights, please use our contact form. You also have the right to complain to the UK Information Commissioner’s Office at ico.org.uk.
International transfers
Some of our advertising and IT providers may process data outside the UK. Where they do, appropriate safeguards (such as UK-approved transfer mechanisms) are in place.
Children
The Site is intended for adults aged 18 and over and is not directed at children.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date.
Contact us
If you have any questions about this Privacy Policy or how we handle your data, please get in touch through our contact form.